London/Los Angeles, 19th February 2026 – Gravity Media and LA-based Green Couch Entertainment have announced a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms.
Unveiled ahead of MIP London 2026, the partnership brings together Gravity Media’s world-class TV studios, production hubs and technical expertise across UK, Australia and Europe combined with Green Couch Entertainment’s format creation and global development pedigree. This unique collaboration will deliver a regular pipeline of programming and content for the Format Lab.
The Format Lab will focus on game shows, social experiments, and entertainment offerings built for international adaptation, with an emphasis on scalable IP and integrated brand partnerships.
“As the content landscape continues to evolve, partnerships like this allow us to move faster, think bigger, and build IP that travels globally,” John Newton, Chairman and CEO of Gravity Media, said. “Green Couch Entertainment brings inventive creative instinct and strong understanding of how to build formats that resonate with today’s streaming audiences. Combining that with Gravity Media’s production ecosystem creates a powerful platform for scalable, high-quality unscripted programming.”
As part of the collaboration, the Format Lab and Green Couch Entertainment will co-develop new formats from the ground up, where they already have global partners on the horizon, all whom leverage Gravity Media’s vast studio infrastructure and Green Couch’s creative leadership to deliver cost-efficient, high-impact productions tailored for streamers and broadcasters worldwide.
The Format Lab will also consider third party ideas and pre-existing formats delivering pilots and series at considerably reduced cost while building advertiser integration directly into format design.
“Gravity Media gives us a true global production backbone – not just studios, but a deep understanding of how to operationalize ambitious ideas thanks to Gravity Media’s prowess in delivering live sports and entertainment coverage” said Scott Weiner, Founder of Green Crouch Entertainment. “This partnership allows us to focus on what we do best: creating bold, talent-driven formats, knowing we have the scale and execution to support them.”
Weiner is an Emmy-winning TV veteran of non-scripted entertainment, documentaries and branded content.
PRESS COVERAGE
Gravity Media, the leading force in production and content, media services and facilities, has successfully delivered the World Athletics Championships 2025, for HBS and Tata, the Host Broadcasters of the event, hosted at Tokyo’s National Stadium from 13th-21st September 2025.
Gravity Media provided the full technical infrastructure and operational expertise capturing the event for millions of viewers around the globe as the World Athletics Championships celebrated its 20th edition, welcoming over 2,000 athletes from almost 200 nations, competing across 49 track and field events.
Returning to Tokyo for the first time since 1991, the competition featured nine days of world-class athletics, spanning sprints, field events, relays, and long-distance races. Gravity Media’s strong technical team of 68 oversaw a fully IP-based production environment, powered by diPloy and Gravity Media’s scalable and modular ST2100 IP broadcast concept.
At the heart of the operation, five production galleries were situated in mobile production units, all linked by a centralised IP network management system. This is the same proven solution that Gravity Media successfully deployed for the Opening Ceremony and Athletics competition in Paris 2024.
A dedicated Gravity diPloy flight-pack also provided the international feeds for the event. Composed of two production clusters, around 200 switches were connected, 1,400 nodes were in operation, and more than 9,000 audio and video streams flowed across the IP network, reaching a total of 310,000 unique IP senders. This was one of the largest diPloy deployments to date and a prime example of the type of large-scale, complex project that IP and automation were designed to handle.
The tournament coverage was captured using over 75 camera channels, supported by Gravity Media’s specialist camera systems including a 110-metre railcam, and vertical track rigs, all operated by Gravity Media’s dedicated crews to provide dynamic and overhead perspectives.
25 EVS VIA servers with clip management feeding into the World Athletics online MAM system handled replays and content, plus 115 intercom panels were deployed to ensure seamless communication between the production team throughout the event.
To ensure a unified delivery, Gravity Media’s specialist equipment was shipped from Brussels via sea freight, and over 28 tonnes of broadcast equipment departed via air freight to ensure timely on-site integration.
Chris Demeulemeester – International Projects & Sales commented:
“We’re delighted to have delivered a full suite of production, content, and media services for one of the most prestigious athletics events on the calendar. Our cutting-edge IP workflows, specialist crews, and global-scale logistics ensured an exceptional viewing experience for audiences worldwide.”
The World Athletics Championships 2025 saw the world’s best athletes compete in across nine thrilling days, with Gravity Media playing a role to ensure every moment of the action was captured in spectacular detail for viewers across the globe.
Bart Lucassen – HBS, Director of Logistics and Engineering & Etienne Godart – HBS, Head of Live Broadcast Solutions:
“We enjoyed a strong delivery from Gravity Media, with their technical solutions allowing us a seamlessly project delivery for World Athletics and bringing this showcase event to audiences around the world. Trusted suppliers are an essential component of the Host Broadcast role and working with a team we know can provide the expertise we need to deliver the capture and distribution concept we have developed for our client is invaluable during such a complex event.”
PRESS COVERAGE
