Tennis
We’ve been active in the market for over three decades, and we’re fans of the game as much as broadcast and production partners. We’re drawn by the spectacle; in how many other sports can the outcome of a whole match pivot on a single, heart-stopping point? In tennis it so often does, as it’s a game of mental strength as much as technical ability.
Covering tennis involves more than simply keeping the camera on the ball (although of course that helps). It means capturing the intensity of the atmosphere and the overall theatre of each game, set, match and championship point. It means following players from the minute they enter the ground to the end of the post-match interview. And it means quenching the fans’ thirst for data and analysis, by creating virtual graphics and 4D replay systems to scrutinise play from every conceivable angle.
Our coverage, live feeds, production, technical and installation services to tennis authorities and media providers are founded on having the very best equipment for each project – and a work ethos of getting it right first time, every time. In addition to our state-of-the-art technology, which we specifically select to achieve the best outcomes for each tennis project, we’re particularly well known for pioneering replay and highlight content. Our 360-degree replay shots and automated highlights editing have proved a game-changer for tennis viewing the world over.
We channel all our technology and expertise into capturing every dramatic moment, and our record for doing that speaks for itself. We’ve partnered with the International Tennis Federation (ITF), ATP Media and the Women’s Tennis Association (WTA) on every format of elite competition, including The Davis Cup, Fed Cup, ATP Cup and WTA Tour Championships. We’ve been a long-term provider of equipment and crew for the ATP Masters 1000 Series and the ATP World Tour Finals, and we’ve supported all four Grand Slams, including multi-year, multi-camera contracts at the Australian and French Opens. Game, set and match.
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